Developing Your Target Audience

Skot Waldron

If you’re talking to everyone, you’re talking to no one. Understanding your target audience, their pains, their goals, and what success looks like for them is essential to getting more sales.

In this session, you’ll learn:
1. What a persona is and why it’s important
2. The essential 8 questions you ask to define your persona
3. Free market research tips

Skot Waldron Bio

For the past 18 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included national and international branding campaigns as well as naming, corporate identity development, video, web, print, trade show, digital marketing, and event design.

His focus is on small businesses and entrepreneurs, and how he can use his extensive experience and a proven process to help them clarify their message so people will listen, develop a strategy, and build their brand. Skot’s heard story after story of small businesses feeling lost or taken advantage of by fly-by-night “marketing companies.” He’s here to be their advocate and empower them to build something they can be proud of.

In addition to running his own agency, Skot has been teaching branding and design at the Portfolio Center. Skot has also traveled to different cities in the U.S. to conduct communication training, and speaks about how he value of branding pertains to us as individuals, families, and businesses.