About the Class

Every business and person has a brand. Although your “brand” is mostly intangible, it is your responsibility to guard. Every decision your company makes affects your brand. And without a unifying vision, you’re likely to dilute or damage it, whether through inconsistent messaging, ineffective marketing, or ill-informed business choices. Learn the secret to developing your brand in an impactful way.

In this session, you’ll learn:
1. Why we love and hate a particular brand
2. What our senses have to do with brand building
3. What role emotion plays in brand building

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