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Clarify Your Message So People Will Listen
As businesses we feel that everyone should just buy what we have because it’s the best, the cheapest, the most professional, etc. What we need to realize is people buy what they can understand, and that doesn’t always mean it’s the best. When the messages we use on our website or other marketing collateral aren’t clear, people tune us out. How much is it costing you to have an elevator pitch, a website, or an email program that people simply ignore?
In this session, you’ll:
1. Understand the secret to story telling
2. Learn the framework you can use to develop messaging that resonates with your audience
3. Understand how successful brands use this framework to attract customers and increase revenue
For the past 18 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included national and international branding campaigns as well as naming, corporate identity development, video, web, print, trade show, digital marketing, and event design.
His focus is on small businesses and entrepreneurs, and how he can use his extensive experience and a proven process to help them clarify their message so people will listen, develop a strategy, and build their brand. Skot’s heard story after story of small businesses feeling lost or taken advantage of by fly-by-night “marketing companies.” He’s here to be their advocate and empower them to build something they can be proud of.
In addition to running his own agency, Skot has been teaching branding and design at the Portfolio Center. Skot has also traveled to different cities in the U.S. to conduct communication training, and speaks about how he value of branding pertains to us as individuals, families, and businesses.