5 Steps to Creating a Solid Social Media Strategy

Skot Waldron

The question is not IF you should be on social media. The question is, “What should I be doing once I’m there?” It can potentially be overwhelming and feel like a waste of time. In this presentation I’ll talk about the 5 steps to provide more structure to your social media efforts.

In this session, you’ll:
1. The 7-part social media strategy framework
2. Free tools you can use to help with social media marketing
3. Why strategy should be at the core of everything you do on social media

Skot Waldron Bio

For the past 18 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included national and international branding campaigns as well as naming, corporate identity development, video, web, print, trade show, digital marketing, and event design.

His focus is on small businesses and entrepreneurs, and how he can use his extensive experience and a proven process to help them clarify their message so people will listen, develop a strategy, and build their brand. Skot’s heard story after story of small businesses feeling lost or taken advantage of by fly-by-night “marketing companies.” He’s here to be their advocate and empower them to build something they can be proud of.

In addition to running his own agency, Skot has been teaching branding and design at the Portfolio Center. Skot has also traveled to different cities in the U.S. to conduct communication training, and speaks about how he value of branding pertains to us as individuals, families, and businesses.