A nationwide survey to help photographers understand consumer behaviors.
PPA partnered with an independent research firm to conduct a comprehensive study about consumers who have purchased and plan to purchase professional photography. Because those findings turned out to be so useful, PPA decided to continue with a second, detailed consumer research follow-up study.
The findings from the first report will help you learn more about what influences consumers when they’re making a photography purchase. The second study focuses specifically on consumers that purchased professional photography in the last 3 years and brings clarity on actual consumer behaviors.
This nationwide study focused on 3 groups of consumers: