Joel Grimes has spent over 35 years working as a commercial advertising photographer. His success was no easy journey and as Joel puts it. “I had to scratch, claw and fight my way to the top”. Over the years, Joel has learned some invaluable lessons that have literally been the keys to his success. He has broken these down to ten main steps that will hopefully shatter some your the misconceptions on how the marketplace works. Joel’s goal is that you beat the odds, live your dream, and create an income with your camera.