Self-Assignments: Staying Creative

Joel Grimes Cr.Photog.

In this class, Joel Grimes addresses a fear that is in the heart of every photographer: how to stay current and not become yesterday’s news. And while Joel doesn’t have a magic potion, he does have a formula for staying ahead of the game.

First of all, it’s a numbers game, and Joel shows you it all works. Discuss the time and effort it really takes to be successful, the number of hours and even years you can expect to invest, your productivity levels and the number of amazing pieces you should create. Learn how all this hard work not only helps you perfect your art but keeps you on top of your game and informed of trends and industry knowledge.

Then, dig deep into the type of self- assignments that will keep you at the highest level of your game. Learn how often you should refresh or replace your portfolio, how self-assignments can not only be fun and educational but help you learn new technologies or create a different style or look.

You’ll also discuss when and why you need to reinvent yourself, and how you can continually aspire and work towards the next level. Joel Grimes teaches you how to embrace change and use it to stay in the forefront of your industry.

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Joel Grimes Bio

In 1984, Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio in Denver, Colorado. 

For over 27 years, Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, AES, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism,  AT&T, Broncos, Comcast, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, Xcel Energy, and most recently Red Bull.   Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990, Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation,’ which received a number of photographic and design awards and produced an eighteen-month solo exhibit at the Smithsonian American History museum. 

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life: “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” 

Joel is also an ambassador for this process by teaching workshops and lectures across the country:  “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create."  

Joel currently has a photo studio located in Old Town Pasadena, California where he resides with his wife, Amy.