The Truth about Marketing

Joel Grimes Cr.Photog.

In this class, PPA instructor Joel Grimes says what some people don’t want to hear: It doesn’t matter how good you are if no one else knows!

Bottom line – marketing is an essential aspect of being a successful photographer. Though sales and business development may not be your strong suit, Joel tells you how – and why – to make it a part of your business.

Joel starts out with some basic principles that everyone should know:

  • Fear of failure or rejection is no excuse for not trying.
  • You can’t take it personally.
  • It’s all a numbers game – the more people you contact, the greater your results.
  • Success doesn’t happen without marketing.

Joel then walks you through how to handle the marketing aspect of your business. Discuss various ways to promote your business, how to reach out to prospects using presentations, marketing packets, calls and emails. Learn how your computer can be your best friend, especially in this age of emails and social media. And of course, understand that this is a repeat process, and the first time is not always the charm!

Address the concepts of strengths and weaknesses and realize that marketing to your 1st prospect will not be as polished as marketing to your 100th. Be open to improving your skills and know that practice really does make perfect! Whether it’s effort, how to present your best work, finding the right doors on which to knock, or just the basic principle of persistence, Joel covers it all. And with his help, you will too!

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Joel Grimes Bio

In 1984, Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio in Denver, Colorado. 

For over 27 years, Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, AES, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism,  AT&T, Broncos, Comcast, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, Xcel Energy, and most recently Red Bull.   Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990, Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation,’ which received a number of photographic and design awards and produced an eighteen-month solo exhibit at the Smithsonian American History museum. 

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life: “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” 

Joel is also an ambassador for this process by teaching workshops and lectures across the country:  “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create."  

Joel currently has a photo studio located in Old Town Pasadena, California where he resides with his wife, Amy.