It’s been said that in sports, success is 90% mental, 10% physical. You may not be Lebron James, but the photography sales process is not that different in its success factors. Much of the work is in the pre-planning and development so that the actual selling time results in great profits. In this class, PPA instructor Mary Fisk-Taylor takes you through the psychology of the sale—that all-important 90% you do before you even try to sell your client. For example, you’ll learn the following:
Before you’re done, Mary takes you through the art of the sale itself, and how to make it a positive experience. She leaves no stone unturned, taking you from marketing to your studio experience, phone skills to your payment plans, and everything in between.