M.Photog.Cr., CPP, ABI, API
About the Class

In the world of professional photography, it takes more than just skill behind the camera. For one thing, you have to be able to sell! In this video class, instructor Mary Fisk-Taylor teaches you the strategies you need to do just that.

Just like photography, selling is an art form. Mary will first walk you through the art of the sale—from the importance of making it a positive experience to having a well-defined and smooth sales session and strong customer service. But her wisdom doesn’t stop there. She’ll explain the importance of…

  • Educating your client & discovering what they want – Planning sessions and pre-portrait consultations can make all the difference. After all, the mall can sell snapshots; you sell value!
  • Developing a product line – The better variety of products, add-ons and pricing tiers, the more likely you’ll be able to guide clients in buying what suits their needs best.
  • Managing the sales session – You’ll learn how to make suggestions, answer questions, and ensure your client is completely satisfied during a sales session that’s a good experience for you and your client. (You’ll even learn how to make the best of online sales if that form is necessary.)

In fact, you’ll get to watch Mary work through the selection process of a sales session using these strategies with a client! You may not be a natural-born salesperson but after this class, no one will ever know it.

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