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Sales Strategies in Action
Mary Fisk-Taylor M.Photog.Cr., CPP, ABI, API
In the world of professional photography, it takes more than just skill behind the camera. For one thing, you have to be able to sell! In this video class, instructor Mary Fisk-Taylor teaches you the strategies you need to do just that.
Just like photography, selling is an art form. Mary will first walk you through the art of the sale—from the importance of making it a positive experience to having a well-defined and smooth sales session and strong customer service. But her wisdom doesn’t stop there. She’ll explain the importance of…
- Educating your client & discovering what they want – Planning sessions and pre-portrait consultations can make all the difference. After all, the mall can sell snapshots; you sell value!
- Developing a product line – The better variety of products, add-ons and pricing tiers, the more likely you’ll be able to guide clients in buying what suits their needs best.
- Managing the sales session – You’ll learn how to make suggestions, answer questions, and ensure your client is completely satisfied during a sales session that’s a good experience for you and your client. (You’ll even learn how to make the best of online sales if that form is necessary.)
In fact, you’ll get to watch Mary work through the selection process of a sales session using these strategies with a client! You may not be a natural-born salesperson but after this class, no one will ever know it.
We value your feedback and want to know how we can improve. Please share your thoughts about the class here.
Mary Fisk-Taylor has been a member of the Professional Photographers of America since 1999. Along with her business partner, Jamie Hayes, they operate a high-end wedding and portrait business in Richmond, Virginia. Hayes & Fisk the Art of Photography is a home-based studio located on almost one acre of beautiful gardens and they have successfully created one of the most sought after Portrait and Wedding studios in their area.
Mary was named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her albums in the top five. She has won numerous Best in Show awards, Kodak Gallery Awards, Fuji Masterpiece Awards, Loan Collection prints and albums. Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography.