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Sports & Events: High School Sports
Once upon a time, all the players and coaches would gather outside on the bleachers – in the rain, in the cold, in the sun, shade or shadows – and some photographer would snap a photo. That was then; this is now. In this video, Jeff Gump highlights the changes in sports photography and how you can sell the newer, more improved ways of doing business.
Explore the concept of Media Day – a chance for you to showcase the products, the process and demonstrate why it’s the way to go. Discuss how to loop in local media; discover why the green screen and modern technologies result in better images and a better experience. Learn how to sell the positives of these new processes and create a winning Media Day experience.
Jeff also walks you through the products and samples to showcase and even the processes for Photo Day. Whether it’s the paperwork or the poses, you’ll learn all the answers to questions you didn’t even know you had.
When this class is over, you’ll know everything you need to market, sell and deliver an outstanding photography experience.
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For over 25 years, Jeff has been sharing his experiences and educating fellow photographers throughout the country. As one of the leading sport and event photographers around, Jeff’s had the opportunity to shoot for the NFL, PGA Tour as well as many other pro sports. However, even with all his professional clients, Jeff’s passion has always been for the high school and youth sports, as well as corporate and social events.
Jeff has a gift for marketing and never misses an opportunity to share the importance of this business skill – for without marketing strategies and plans, life as a photographer would be bleak. Jeff loves to share his experience and expertise, both in photography and business; it’s no wonder groups like PPA, SPAA, PMA as well as state and regional associations call on Jeff to share his marketing magic throughout the industry.