Creating values and standards - what jobs you will take and wouldn't. Identify who you admire and who are their values. Usually not technical, usually style. Carve out values. "Have you ever taken that job just for money, and regretted it."
If you're already a working photographer, you don't need a business plan -- you need a Game Plan. Find out how to stay true to your creative vision and responsive to new opportunities by creating goals that work for your creative career. You'll learn a six-step process that you can use to power any goal you have in your business, including marketing, sales, creative projects, and more.