About the Class

 Head & Heart of Marketing: Your Emails MUST Have These 10 Things with Hank Hoffmeier

When people make decisions, they use logic and emotion. In order to have successful email marketing campaigns, you need to appeal to both. By using head and heart marketing in your emails, you will create a more engaged subscriber base and convert more often.

You will learn:

  • How to create and send emails that matter and convert more
  • How to appeal to both the head (logic) and heart (emotion) of your subscribers
  • The formula of head and heart marketing that all marketers should be using
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