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Photography Interests

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See How Consultative Sales Can Improve Your Photography Business’ Profits – FREE Webinar Tomorrow

Imagine getting information from your photography clients up front from your in-person consultation. And then imagine using that information to put together your plan for creating the photos most important to them. If you want to learn how using a process like this can help your photography business, don't miss…

In deep and up close: Underwater photographer Stephen Frink

Holding onto success despite changing tides As he sips a cup of coffee in a Starbucks near his Key Largo studio in the Florida Keys, veteran underwater photographer Stephen Frink doesn’t pause for a second when asked to name the most important requirement for a great underwater photograph. “That’s easy,”…

Learn How to Create School Portraits that Stand Out – New Class at Imaging USA 2019!

If you’re in the school volume photography market, do you find yourself getting sick of taking the typical school portraits over and over? If you feel this way, don’t miss Bryan Blanken & Neal Freed’s “School Photography 2.0 - Changing the Curriculum” Imaging USA 2019 class! Bryan and Neal will…

5 Ways Photographers Psych Themselves Out

I don’t live in a market where people spend that kind of money. This is a common fear when one begins to sell a product. However, no matter where you live, there will be a market and all kinds of people within it who are willing to invest in photography.…

10 Things to See + Do at Imaging USA 2019

ATLANTA, GA (October 18, 2018) - Imaging USA 2019, the largest annual convention and expo organized by professional photographers for professional photographers, will be held January 20-22, 2019 at the Georgia World Congress Center in Atlanta. In anticipation of this three-day photography event featuring more than 10,000 attendees and 80+…

Learn How to Gain Loyalty from Your Photography Clients with this Imaging USA Class!

A true superfan will go to great lengths to be part of the experience created by their favorite artist. So how do we create superfans within the workplace? How do we encourage and gain the highest levels of commitment from our people? If you want answers to this question, you…

Learn How to Fight Copyright Infringement on Facebook

Many photographers often post their images on Facebook to help market their work, and also to share commissioned images with their clients. And while there are many benefits to this kind of sharing, it can have a dark side: copyright infringement. Sometimes benign, sometimes ill-intentioned, sometimes by a friend, sometimes…

Learn How to Target Only the Right Clients at Imaging USA 2019

Have you ever noticed that the clients you jump through hoops for are often the least profitable? Typically you gain more from the clients that are the easiest to work with, so why not focus on getting more of these clients? At Imaging USA 2019, Jeffrey Shaw, Cr.Photog., will show…

Connect with Younger Consumers and Sustain Your Photography Business at Imaging USA!

As you continue to grow your photography business, you’ve got to cater to the clients you already have, and also refresh the pool of potential clients with whom you’re communicating. As you do this, be sure to pay attention to how younger consumers are connecting to marketing these days. Since…

Maintaining Your Photography Style Outside Your Genre

You’ve got your photography niche and you love it! You’ve created your brand and you’re known for your style, which you’ve managed to keep consistent. However, once in a while, you’ve had to delve into other genres and that’s where the problem is - you have a hard time integrating…
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