Facebook has come a long way since its humble dorm room beginnings in 2004. Today, it’s the world’s largest social media platform with over 3 billion active users. That’s right—billions. Only Google and YouTube get more web traffic. So, what does that mean for you as a photographer and small business owner? Simple: Facebook is still one of the best places to market your business, attract attention, and reach potential clients who are genuinely interested in photography.

Ever Wonder…

• How do I get my photography in front of my ideal clients?
• How do I drive more traffic to my website or online portfolio?
• How do I get more calls and inquiries about my work?
• How do I grow my studio’s likes and followers?
• What is Facebook boosting—and does it actually work?
   

If these questions sound familiar, you’re not alone—and you’re in the right place. Read on to learn how boosting a Facebook post can help you reach a wider audience and grow your business. We’ve even got a free step-by-step resource from PPA to guide you through it.
 

What is "Boosting" on Facebook? 

Boosting is Facebook’s simplest form of paid advertising. Instead of creating a full ad campaign from scratch, you can choose an existing post on your feed and pay to promote it. With just a few clicks, your post can reach far beyond your current followers and show up in front of a targeted audience that’s more likely to engage with your work.
It’s a low-risk, high-reward way to get your photography noticed—especially if you’re new to online advertising.
 

The Facebook Campaign Starter Pack from PPA

To help you take the guesswork out of boosting your first post, PPA created a Facebook Campaign Starter Pack. It’s perfect for photographers who are just getting started with social media marketing or who want to make the most of every post.
The Starter Pack includes two powerful resources:

• Pro vs. Amateur Comparison Templates
  These customizable templates help you show potential clients the difference between hiring a professional photographer versus an amateur. Not only do they showcase your skills, but they also educate your audience—helping them feel confident in their decision to hire a pro like you.
• “How to Boost Facebook Posts” Tutorial
  This step-by-step guide walks you through how to boost a post, whether you’re promoting the Pro vs. Amateur content or any other post that’s performed well. Got a photo that earned more likes or shares than usual? That could be the perfect post to boost. The tutorial also includes tips for setting a budget, targeting the right audience, and checking your contact info to make sure potential clients can reach you easily.
   

Facebook’s boost options are flexible. You can control how long your post is promoted, how much money you spend, and even who sees your post based on location or interest. Whether you’re working with a large budget or just testing the waters, you’ll find a setup that fits your needs.
 

Your Audience is Out There—Go Find Them

Boosting a post is one of the easiest ways to introduce more people to your work, your brand, and your story. And with PPA’s Facebook Campaign Starter Pack, you’ve got the tools to do it confidently.

Ready to get started? Download the resource and start turning scrolls into clicks—and clicks into clients.