Facebook has come a long way since its humble dorm room origins in 2004. Today, it’s the largest social media network in the world with over 2 billion active members. You read that right—billions. The only websites visited more are Google and Youtube. So, what does that mean for you as a photographer and a small business owner? Simply put, Facebook can be an integral part of your marketing strategy, and the popularity of the platform makes it ideal for reaching new audiences who are genuinely interested in your photography. If you’ve ever asked yourself:
Then you’re in the right place! Read on and discover how a new resource from PPA can help you get started with your first boosted post. Download and follow the steps in this tutorial to get your work in front of fresh eyes!
Fun fact: India is the country with the most people on the social network, coming in at 290 million users. The United States comes in second with 190 million users, followed by Indonesia, Brazil, and Mexico. 71% of Americans use Facebook.
With so many options available to photographers, it can be daunting to dive into the world of online paid advertising. Thankfully, Facebook makes it easy to create and experiment with advertising your photography business, all with a small investment of time and money. One of the simplest ways to promote your work on the platform is by “boosting” (that is, putting money behind) one of the posts you make to your Facebook feed. In just a few clicks, you can greatly expand the reach of your posts and garner attention from a broad audience of potential clients.
The Facebook Campaign Starter Pack created by PPA breaks down how to boost a post on Facebook into manageable, easy-to-follow steps. No matter how little experience you have with the social network or online advertising, this resource takes the guesswork out of the process, which in turn allows you to focus on creating great content that will attract the right type of consumers to your photography business.
The Starter Pack includes two valuable resources to help you get started:
Facebook gives you several options to choose from when boosting a posting, including how long a post is promoted, how much money you’d like to put behind it each day of the campaign, and what geographic location you’d like to target. No matter how big or small your marketing budget is, you can be sure you’ll find a combination that works for you.
Ready to get started? Your potential clients are out there; it’s time to get your work in front of them!