Facebook has come a long way since its humble dorm room origins in 2004. Today, it’s the largest social media network in the world with over 2.9 billion active members. You read that right—billions. The only websites visited more are Google and Youtube. So, what does that mean for you as a photographer and a small business owner? Simply put, Facebook can be an integral part of your marketing strategy, and the popularity of the platform makes it ideal for reaching new audiences who are genuinely interested in your photography.

Have you ever found yourself asking...

• How do I get my photography in front of my ideal clients?
• How do I increase traffic to my photography website or online portfolio?
• How do I get more calls and inquiries about my photography?  
• How do I get more likes and followers for my studio’s page?
• What is Facebook boosting and how does it work? 
• How does boosting posts on Facebook help my business?

Then you’re in the right place! Read on and discover how a new resource from PPA can help you get started with your first boosted post. Download and follow the steps in this tutorial to get your work in front of fresh eyes! 

Fun fact: India is the country with the most people on the social network, coming in at 329 million users. The United States comes in second with 179 million users, followed by Indonesia, Brazil, and Mexico. 69% of Americans use Facebook. 

What is "Boosting" on Facebook? 

With so many options available to photographers, it can be daunting to dive into the world of online paid advertising. Thankfully, Facebook makes it easy to create and experiment with advertising your photography business, all with a small investment of time and money. One of the simplest ways to promote your work on the platform is by “boosting” (that is, putting money behind) one of the posts you post to your Facebook feed. In just a few clicks, you can greatly expand the reach of your posts and garner attention from a broad audience of potential clients.

Facebook Campaign Starter Pack

This starter pack created by PPA breaks down boosting a post on Facebook into manageable, easy-to-follow steps. If you have little experience with social networks or online advertising, don't fret! This resource takes the guesswork out of the process, which in turn allows you to focus on creating great content that will attract the right type of consumers to your photography business.

The Starter Pack includes two valuable resources to help you get started: 

• Pro vs. Amateur Comparison Templates: Customize these images to create Facebook posts that educate potential clients on the difference between amateur and professional photographers and highlight why hiring a pro (like you!) is so important. This is a great method of not only promoting your skills and business but also giving your online audience valuable information to help them make an informed choice when hiring a photographer.
• “How to Boost Facebook Posts” Tutorial: Once you’ve customized the “Amateur vs. Pro Comparison Templates” and posted them to your Facebook feed, use this tutorial to learn how to boost your post and get your content in front of more potential clients. You can also boost one of your existing posts! Did one of your photographs perform particularly well (i.e., more likes, shares, or comments than the rest of your content)? If a specific image comes to mind, it might be useful to put some money behind the post so it generates even more engagement and traffic to your website! Don't forget to check if your contact information is up-to-date on your profile so that customers can easily get in touch with you. 

Facebook gives you several options to choose from when boosting a posting, including how long a post is promoted, how much money you’d like to put behind it each day of the campaign, and what geographic location you’d like to target. No matter how big or small your marketing budget is, you can be sure you’ll find a combination that works for you.  

Ready to get started? Your potential clients are out there; it’s time to get your work in front of them! 

Download the Facebook Campaign Starter Pack Today