Want clients? Create a unique value proposition

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience;…

Stop sabotaging your photography sales

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For…

Photographer Andy Sweet’s South Beach of the late 1970s

Shtetl in the Sun If not for a family discovery of boxes of 8x8-inch work prints, photographer Andy Sweet’s body of work might have been lost forever. The Jewish Museum of Florida-FIU has opened the first solo exhibit of Sweet’s photography, “Shtetl in the Sun: Andy Sweet’s South Beach 1977-1980,”…