Want clients? Create a unique value proposition

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience;…

Stop sabotaging your photography sales

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For…

PPA Fills You in on a New, Important Copyright Case. Part 3 of 3

A common question we at PPA get from our members is how to register images and creations with the United States Copyright Office. When looking at the application process, it can appear daunting, confusing, and time-consuming. Thankfully, the Copyright Office has heard these concerns, and has started to research ways…

Photographer Andy Sweet’s South Beach of the late 1970s

Shtetl in the Sun If not for a family discovery of boxes of 8x8-inch work prints, photographer Andy Sweet’s body of work might have been lost forever. The Jewish Museum of Florida-FIU has opened the first solo exhibit of Sweet’s photography, “Shtetl in the Sun: Andy Sweet’s South Beach 1977-1980,”…

A Salon Owner’s Social Media Tips Can Help your Photography Studio!

Jesseca Dupart is owner of Kaleidoscope Hair Studio based in New Orleans, LA, and the strategies she used to grow her business (and her social media following) are featured in this Forbes article, The 5 Tactics this Founder Used to Master Social Media and Grow Her Business Nationwide. In it,…

Win the Sale & Gain Buy-In: Learn Riveting Body Language and Voice Tactics to Optimize Your Impact with PPAedu Live!

PPA's commitment to helping our photographers bridge the gap between them and their customers is our number one priority. That's why each week we deliver amazing live content via Facebook, presented by PPAedu Live. Each Wednesday at 2 pm ET, professional photographers can log in to Facebook and connect with…

Get Ready! District Photographic Competitions are right around the corner!

It’s District Competition time! If you’re a regular competitor, you must know the past few months have felt endless… with no winter District Competitions for the first time in years. But now, the weather is thawing, spring is coming, and District Competitions are gearing up to provide you with the…

You Got This, Team USA - World Photographic Cup 2019

Three weeks from now, thirty-two countries will be competing in the highly anticipated, international event co-founded by PPA, the World Photographic Cup. This year’s WPC, taking place on April 8, 2019, includes a list of registered countries that span across various continents, and we can’t wait to cheer on Team…

Taking Stunning Vacation Portraits

Looking at Pitts' breathtaking beach photographs, it no surprise that she started receiving more and more calls for family portraits on the beach. Soon, she reimagined her studio to appeal to the families who vacation along the Florida panhandle each year. Pitts discusses how she makes her signature images look…

PPA Has Your Back! Save Money on Photography Equipment Insurance with PPA

Don't let the mounting costs of running a successful photography business get you down. PPA helps you save money on tons of things – including protecting your gear! Membership sure has its perks! Learn more about how PPA’s insurance options help you build (and protect) the photography business of your…
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