Value Pricing with Confidence

Donna Leyens

One issue facing most business owners is how to get paid what your products and services are worth. The key to avoiding price competition is to stand out as special in the minds of your clients and prospective clients.

Our first instinct as creative and artistic service providers is to focus on promoting the quality of our work, but this is a very difficult point to compete on. In this presentation, you will learn:

  • The two interrelated keys to standing out in a crowded market.
  • The secret to building a reputation that catches the attention of your ideal clients.
  • How to communicate the value of your offering so that your clients are happy to pay a premium for your work.

Donna Leyens Bio

Donna Leyens, MBA, CPC is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to take back control of their time and enjoy life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny.