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The Road to Success Requires 4-Wheel Drive
Steve Kozak M.Photog.Cr., CPP
How can you tell if you are becoming the photographer you want to be if you don’t know where you are headed? In this program, Steve Kozak shares his insights and experience in helping you to determine the direction of your business and defining your career. By expanding upon sound principles of a 4-Wheel Drive business, Steve challenges the photographer to create a career that is built by default rather than by design.
This class will help you:
• Creating marketing excellence
• What Every Photographer Should Know
• How You Can Help Your Clients Spend More
• Layout a plan for building your business
• Marketing your photography and finding new clients
• Establishing a year-round marketing calendar
• Writing effective ad copy
Steve Kozak is an active member of the Professional Photographers of America and the Texas Professional Photographers Association. PPA Certified and having earned “Master of Photography” and the “Craftsman” degrees, his work has appeared in the prestigious “Loan Collection.” Professional recognition of his work includes the Masterpiece Award from Fuji Film USA and the Sunset Print Award from LexJet. He has served on the PPA Board of Directors and is a PPA qualified instructor for PPA Certification prep classes.
Steve has recorded over a dozen videos for the PPAedu program. These videos include classes on the fundamentals of photography, manual flash photography, exposure, opening a new studio as well as videos for CPP study preparation.
He has taught 19 years at the prestigious Texas School of Professional Photography and 16 years at Imaging USA. He has also taught at the Mid-America Institute of Professional Photography, The East Coast School, and Image Explorations near Victoria, British Columbia.
Steve serves as the Executive Director of the Texas Professional Photographers Association.