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Price List Design
Allison Rodgers Cr.Photog., CPP
In this class, PPA Instructor Allison Rodgers offers practical tips to help you create a price list that will sell your services!
As a former graphic designer, Allison shares what works, and what doesn’t, in a photographer’s price list, as well as tips like these:
- Keep your design simple, clear and concise. People won’t read a lot of text.
- Your first impression price list, the one you give new clients, shouldn’t have everything you sell on it.
- Look outside the photographic industry for inspiration!
- Be aware of some of the psychology behind design such as right read and the tendency for readers to choose from the “middle.”
- Always showcase what you want to sell!
Learn how to showcase what you sell with a well-designed price list, so that potential clients will feel comfortable with your studio and know what to expect.
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When Allison and Jeff Rodgers opened their photography studio in 2004, they had no idea how their business would explode in a few short years! Allison and Jeff used their BFA’s in Graphic Design and Photography to create Allison Rodgers Photography which is currently regarded as one of the premier studios in the U.S. ARP has continued to grow each year since opening due to its unique design skills, marketing techniques, and client relationships. In addition to Allison’s work being featured in Professional Photographers of America Magazine, she currently serves as PPA mentor for upcoming studios and teaches classes across the country on Design and Marketing.
As testament to her creative skills, Allison has designed a custom packaging line for photographers, and her work has been published in PRINT Magazine. She also has garnered multiple awards in the advertising arena for photography and design, including the prestigious Addy Award, PPA’s AN-NE Award for Best Overall Marketing Piece, and Master Craftsman in Photography.
One of Allison’s favorite projects has been working with Ty Pennington and shooting custom photography for two separate episodes of the nationally acclaimed television show Extreme Makeover: Home Edition. Another proud moment for Allison was her creation of the “Gallery of Hope” for Baptist Memorial Healthcare’s NICU. Featuring more than 40 photos of NICU graduates, the “Gallery” is a way to uplift the spirits of families with infants in the NICU and tell the stories of the NICU graduates.
In 2012 Allison Rodgers Photography moved into a new home on the historic Collierville Square, housed within a custom-built space at 74 North Main Street. Here Allison continues to engage clients with one-on-one consulting and design and to deliver personalized customer service.