Lighting is by far the most important ingredient in creating an image. It is the key to photography! Light defines the subject. Light will show or remove texture. It has the power to direct a viewer, evoke an emotion and tell a story. Light is the basis for life and the heart of a photograph. Knowing how to use light to set the tone of your image is an art, an art that takes years to master and only moments to appreciate.
On the other hand, light is also a science. We are ruled by physics. The two must be used together. In this program, both the basic laws of light along with creative use of light will be applied in studio and location settings. It is not a recipe—it's knowing what each ingredient does so you can create your own signature style. In this webinar you will learn all elements of lighting- strobes, off-camera, studio, location, natural light, mixed light and more and how they each can help you propel your business.
The webinar will focus on daylight, flash, strobe and ambient conditions and you will learn what you need to know about each to be able to deliver for your clients, every time. Learning and understanding the proper use of light will help you create images that you will be proud of and your clients will want to buy. You will learn valuable techniques to make your images different from your competitors. Gain the knowledge and understanding of what light, any light, will do in a given situation and then have the skills to manipulate it to your style! With this class you are guaranteed to leave with the knowledge and practical applications to make you a more efficient and profitable photographer.
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