Practical Lighting Tips for Profit

Cris J. Duncan M.Photog.Cr., CPP

Lighting is by far the most important ingredient in creating an image. It is the key to photography! Light defines the subject. Light will show or remove texture. It has the power to direct a viewer, evoke an emotion and tell a story. Light is the basis for life and the heart of a photograph. Knowing how to use light to set the tone of your image is an art, an art that takes years to master and only moments to appreciate.

On the other hand, light is also a science. We are ruled by physics. The two must be used together. In this program, both the basic laws of light along with creative use of light will be applied in studio and location settings. It is not a recipe—it's knowing what each ingredient does so you can create your own signature style. In this webinar you will learn all elements of lighting- strobes, off-camera, studio, location, natural light, mixed light and more and how they each can help you propel your business.

The webinar will focus on daylight, flash, strobe and ambient conditions and you will learn what you need to know about each to be able to deliver for your clients, every time. Learning and understanding the proper use of light will help you create images that you will be proud of and your clients will want to buy. You will learn valuable techniques to make your images different from your competitors. Gain the knowledge and understanding of what light, any light, will do in a given situation and then have the skills to manipulate it to your style! With this class you are guaranteed to leave with the knowledge and practical applications to make you a more efficient and profitable photographer.

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Cris J. Duncan Bio

A devoted husband, loving father and professional photographer, Cris J. Duncan, M.Photog.Cr., CPP, feels blessed to share a little about himself with you. Cris and his wife, Deanna, operate a studio in Lubbock, Texas, offering high-end commercial, portrait and wedding photography. It may sound cliché, but they truly love what they do…and he is quick to credit that to their success. He knows that this wonderful profession of photography will take anything you are willing to give and give you whatever you are willing to go after.

Cris is a Certified Professional Photographer and holds the Master of Photography and Photographic Craftsman degrees. Since turning pro in 2002, he has photographed Presidents, Vice Presidents, dignitaries and countless others. He has worked for such companies as Frito-Lay and Bayer CropScience and has been honored to photograph numerous weddings, portraits and commercial assignments for great people all over this land. Cris and Deanna were also selected by the design team of Extreme Makeover:Home Edition to provide portraits of one of their deserving families.  Cris was a PPA Photographer of the Year and is also the recipient of several awards and honors. For example, his acclaimed work, “The Carpenter’s Masterpiece,” was awarded a perfect 100 as well as Album of the Year, two Judges Choice awards, a distinguished ribbon and acceptance in the exclusive PPA Loan Collection.

Today, Cris is a highly sought-after photographer and educator. He is the founder of “Find your Focus” photographic education experiences.