During Kendrick Brown's presentation, he will discuss the do’s and don’ts of covering sports action photography. He will provide tips for securing teams, leagues, and organizations. Kendrick will include a tried and true strategy and pricing structure to make money. He will touch on gear, booth setup, products, and customer service. Asset management and staffing will also be discussed during his presentation. If time permits, there will be a short Q and A at the end of the presentation.