Benefits / Resources / Articles
January 24, 2020

It’s Time To Learn How To Conquer Your Career Goals and Take Your Photography Business To The Next Level This Year

We still can’t believe we’ve hit 2020. This is the year to take charge of your goals and take your photography career to the next level. If you’re looking to maximize the potential of your photography business, then we have some great resources for you.

“How To Set Goals That Will Improve Your Photography In 2020”

In every area of your life there is always room for improvement. No matter how confident you feel in your camera skills, 2020 is your year to grow! Robert K Baggs from Fstoppers provides a roadmap to your success with these tips on forming goals and successfully completing them. Goals should be narrow and specific so you have something concise to follow with an action plan in its wording.

You also want to create measurable goals so that it’s harder to procrastinate: “With goals like "take at least 10 portraits every month" for instance, there is no room for interpretation; either you took 10 or more portraits, or you didn't. Breaking goals down into parts does mean you require more, but the yield will improve dramatically.”

Check out the full article by Baggs and follow his tips and tricks this year to conquer your goals!

“Want Followers? You Need To Think About What Your Value Is To Them.”

If you’ve been struggling to market your business on social media platforms, David Justice from Fstoppers has great ideas to point you in the right direction. What makes your photography business stand out from the crowd? What can you share that will truly grab followers’ attention? Justice argues that there are five styles of photography that you may fall into.

The style of photography that you specialize in will help you determine a social media marketing strategy that works for you. Is the content you post educational or behind-the-scenes technical? Are you a storyteller, giving a more personal in-depth look into your process? Deciding what kind of content you would share informs who your audience would be and in turn, helps you tailor your content to those who would be interested.

For more tips check out Justice’s full article here!

“The Best Photo Printers for 2020”

Creating prints of your images is so important to growing your photography. This article from Digital Trends by David Mathies is here to give you the best photo printers for your photo journey this year. The list begins with the Epson SureColor P400 which is recommended for its high quality photos at a reasonable price.

Check out the full list to see more of Digital Trends’ recommended printers for 2020!

If you like photography tips and news and want to see more content like this, check PPA.com for our library of photography articles. While you’re there, grab a PPA membership to experience the benefits of a community of 30,000+ professional photographers like weekly webinars and equipment insurance!

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