Brand Consistency

Jenny Mason CPP

Jenny Mason continues her interview with her sister and PhotoVision correspondent, Julia Kelleher. Jenny discusses how to find inspiration to create a beautiful and cohesive brand that you can be proud of. She talks about how vital it is to stick to your brand and let it permeate every facet of your business. Jenny goes on to talk about marketing and how it should serve primarily as a way to get your business’s brand out into the public consumer conscious. To wrap things up, Jenny talks about when to rebrand if your current one isn’t working for you and how to implement the changes without impeding your business.

Jenny Mason Bio

Portrait Photographer, Jenny Mason, CPP, operates a boutique portrait studio in Orange County, CA specializing newborn and family portraiture. Known for her fresh, joyful and emotive portraits that embody a parent’s love for their newborn baby and the joy of families being together, Jenny’s goal is to provide clients with fine art pieces for their home that capture the essence of who they are through her artistic vision. Her style is emotional and real, yet elegant and timeless. By capturing relationships and connections between family members, she creates fine art that is a lasting legacy for her clients.

Jenny is a Certified Professional Photographer and an active member of both the Professional Photographers of America and Professional Photographers of California. With a Bachelors Degree in Photography from Brigham Young University and over ten years experience in the corporate business world in marketing and branding, she has spent her life mastering her craft as a photographer and is a passionate small business owner. Her work is featured in several locations across Southern California and she is routinely commissioned for her creative expertise across the West Coast.

Jenny Mason Photography is one of the most profitable portrait studios is Southern California. Shooting up to 30 sessions a month with two part time employees, Jenny is also busy at home with her husband and four children. A powerhouse of organization and studio systems, she is an expert in marketing and branding as well as customer relations, business workflow, and time management. Through it all she is passionate about teaching other mom entrepreneurs how to manage it all and still make time for themselves. Her motto is “design a life you love” which she passionately strives to do daily.