Benefits / Resources / Articles
June 12, 2017

Why It’s Important to Create with Purpose, Simplicity

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials available from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head over to to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce and Anne Geddes, who are contributing to PhotoVision's new 'Year of Inspiration' series.

Simplicity: One Window, One Reflector, with Sue Bryce

Sue Bryce inspires a return to simplicity. She recalls starting out in the photography business, working in an established studio with lots of props, lights and equipment, and how she transitioned to a simpler style that has now become her signature look. A true artist, Sue shares the how and why for this simplified lighting choice.

Creating with Purpose & Meaning, with Anne Geddes

One of the most fascinating elements of an artist is learning how their mind creates and works before they ever pick up the camera. In this video, world-renowned photographer and story-teller Anne Geddes shares her creative process and gives a glimpse into her own inspiration. In addition to her aesthetic, Anne speaks about the journeys she's faced throughout her career and the lifetime of stories she has amassed along the way. She discusses how much research and hard work went into each of the six books she has created, while also giving an inside look of her newest work, Small World.

Tea Party, with Amy Doerring

In this episode, Amy Doerring photographs three young sisters having a tea party. She demonstrates how to look for and capture the small moments that define a subject's personality. Amy shows how forgoing stiff posing and letting little kids just play, can lead to more expressive emotions. The kids also bring out a pet frog to play with while Amy photographs "slice of life" images.

Products That Sell, with Sue Bryce

To be a successful photographer, you must have a firm understanding of sales, pricing, and the products of your business. In this video, Sue Bryce shares her own philosophies and the tried-and-true sales techniques she has learned over the years, including her two favorite products to sell to her clients. Additionally, Sue explains the psychology behind the placement of your middle package to achieve your desired average sale while still keeping your price list simple and clean to improve your overall sales.

Visit today to access all of these classes! 

If you're not a PPA member, join today and watch all the PhotoVision and PPAedu photography tutorials, whenever you want, wherever you want! You could tap into more than 1,000 videos to take your photography to the next level! You have nothing to lose; try it today!

ch_headshot_100x100.jpgAbout the author:

Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.