Articles
The Art of Self-Promotion and What it Means for Your Success as a Photographer on the Next PPAedu Live
Its one thing to live, breathe, and know your art like you know the backs of your eyelids. It’s another thing to sell your knowledge, skills, and abilities as a photographer to the world. It’s so easy to get bogged down with the daily busy-ness of being a photographer in 2019. You find yourself working more in your business than on your business while all those success goals you set at the beginning of the year are quickly falling by the wayside. There is no need; PPA has a treat for you. We’d like to help you make the next 5 months, the best five months of your entire business year with one tip.
Promote Your Photography Business by Promoting Yourself
If there is a disconnection between your workload and your worth-load or you spend way more time trying to please a few demanding clients than you do building your photography business with dream clients, we believe Michael Port can help. He’s a world-renowned author, speaker and actor who specializes in helping people in business do more of the things that boost success and less of the things that boost stress. Port claims that if you do one thing well, you’ll win the right clients every time. That thing? Bold self-promotion.
“The process of booking yourself solid isn’t about how to please as many people as possible. It’s about how to convey your own unique message to those who are waiting to hear it. That can’t be achieved with personal branding that’s been watered down in an attempt to appeal to everyone. It can be achieved only through bold, no-holds-barred self-expression. It’s about being uniquely you and standing for something—in a big way.” – Michael Port, Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.
Port has been called an “uncommonly honest author" by The Boston Globe, a "marketing guru" by The Wall Street Journal, a “sales guru” by The Financial Times, a “public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. His books have been named a bestseller by the NY Times, Wall Street Journal, USA Today and Publisher's Weekly and have been selected by Amazon and 800-CEO-READ as "Best Books of the Year."
Join us for an informative session on self-promotion for photographers on Facebook Live
PPAedu Live is dedicated to helping you bridge the gap between your art and your consumer. That’s why we can’t wait for you to meet Michael Port. He has a treasure chest of actionable tools for self-promotion that will help increase the success of your photography business. Tune in July 17 at 2 PM ET on Facebook.com/OurPPA