September 26, 2021
at 9:00am -
The Morning session with Jeff will focus on the wedding program.
“That’s great, but I can’t charge that in my market.” If you’re like many photographers, you don’t live in an affluent market where couples are spending 6, 8, and 10 thousand dollars on wedding photography. Many photographers live in average cities and small towns where budget really does matter. With blogs and wedding magazines telling couples how to have a wedding on a budget, and how much they should spend on photography, how can photographers attain the averages needed to be profitable?
Join Jeff as he shares his secrets for averaging $8000 and higher in a market saturated with small beach elopements and backyard weddings. In his little beach town, the average photographer charges between $1500 and $2000. In this talk, you’ll learn how to create a boutique client experience that lets your client feel pampered, the secret to using multiple touch-points to increase sales incrementally, how to soft sell albums adding thousands to your bottom line, and how to build a rock-solid sales system that will have your clients spending more and hugging you on the way out the door.
The second half of the day Lori will jump into:
Adding Boudoir to your Brand.
Boudoir photography is a fast-growing niche. There’s a lot to consider when adding this specialty genre to your brand, but it can be both lucrative and personally rewarding under the right conditions. In this talk, we’ll cover all the things you need to know to get up and running. Topics include:
Why your WHY is crucial to this genre
Finding your target client
Building your portfolio
Popular products for boudoir
Working with hair & makeup artists
Studio set-building and non-studio options
Tips for male photographers
Special considerations for your contracts and studio policies
Handling awkwardness…for you and for your client
Challenging your own discomforts and biases, and helping the client through theirs
Getting your clients to do *that* pose or *that* face
If you’re considering adding boudoir to your brand, you will not want to miss this informative class!
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