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September 11, 2017

New PhotoVision Video: Know Your Market!

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. Don't believe it? Check out the latest series, "Know Your Market," by Beth Forester! 


Beth sits down with PhotoVision correspondent, Angela Kurkian to discuss marketing. Beth explains how she has created an upscale boutique studio in a town with a population of 3,000. She describes why marketing to high school seniors should be thought as marketing to two distinct demographics at once. She talks about how effective promotional calls to existing clients can be and how she books new sessions nearly 4 out of every 5 times.

PhotoVision is included for FREE with your PPA membership. So what are you waiting for? Head over to to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!