You’ve got your photography niche and you love it! You’ve created your brand and you’re known for your style, which you’ve managed to keep consistent. However, once in a while, you’ve had to delve into other genres and that’s where the problem is - you have a hard time integrating your style into these shots.
Wedding photographer Vanessa Joy has experienced this challenge and she discusses how she achieved success in this article on Behind the Shutter. Consistency is key when establishing your brand. Therefore, as difficult as it can be, incorporating your style into images outside your niche is imperative and it involves quite a bit of planning. First, it’s important to visualize the end product. After that, Joy elaborates on the key areas to pay attention to when working your style into an image.