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July 27, 2020

Imaging USA Keynote Speaker: Sally Hogshead

PPA is pleased to welcome Sally Hogshead as our opening keynote speaker at Imaging USA 2021, the largest photography convention and tradeshow in North America!

If you recognize Sally, it might be because she is a regular contributor to NBC’s Today and has appeared on news and talk shows for over a decade explaining why certain television commercials, particularly Super Bowl advertisements, are more successful than others. Sally began her career as a copywriter for international brands including Remy Martin, Godiva, Nike, and Coca-Cola. By the age of 24, she was the most awarded copywriter in the United States, and her work has even been exhibited at the Smithsonian Museum of American History.

Needless to say, Sally knows a thing or two about appealing to consumers and creating a brand that people gravitate towards. In the TEDxAtlanta video below, Sally likens building your business’ personality to online dating, and what’s revealed is not only a humorous reflection on modern courtship but also a telling metaphor for how photographers like you can improve your business.

“All markets are like online dating markets because we need to get people to fall in love with our ideas.”

Today, people have an average attention span of 8 to 9 minutes. Sally’s philosophy identifies seven triggers of how to captivate other people right off the bat and make them fall in love with your ideas instantly. How? Entrepreneurs, including professional photographers, should build your career around the best use of your personality. And when you do that, Sally explains, you can stop stressing about the tasks that exhaust you.

Ready to grow your confidence and increase your value as a professional? Register for Imaging USA today and experience Sally’s keynote speech created specifically for photographers like you!