Branding plays a key role in a customer’s decision-making process. Quality and price aside, potential clients want to know who you are, what you’re known for, and what makes you different from others. So, creating your brand identity is much more than just slapping a logo on your works. This article on Professional Photographer explains why a branding style guide is essential for your photography business.
It’s important for a business of any size to have rules that help communicate its DNA. A branding style guide should serve as the manual for how your company behaves in attitude and action, as well as how it looks visually through logos, colors, and typefaces. One great thing about being an entrepreneur is that it’s your business and you make the rules. So the style guide you create can be as detailed or simple as you want it to be.
Find out how to create a style guide in the full article, “How to Create a Branding Style Guide” on Professional Photographer. If you’re not already a PPA member, don’t forget to join PPA to get the latest advice and news in the photography world!