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How to Get More Portrait Clients with Dance School Photography | Susan Michal’s Proven Strategy

August 21, 2025

"Discover how veteran photographer Susan Michal, uses dance school photography to build a steady stream of high-value portrait clients without spending money on ads. In this episode of The Professional Photographer Podcast, Susan shares her step-by-step method for turning volume dance school shoots into profitable portrait sessions, including how she books $2,800 fairy sessions and even $18,000 family portraits simply by showing up in the community.

Key Takeaways for Photographers:
- How to secure dance school photography contracts to generate predictable income.
- Strategies for converting volume clients into high-paying portrait clients.
- Building genuine community relationships that lead to ongoing bookings.
- How Susan’s “fairy sessions” turn dance school leads into premium sales.
- Why photographers need a “sure thing” pipeline for consistent revenue.

If you’re a portrait, wedding, or freelance photographer looking to grow your business sustainably, this episode is packed with actionable insights you can start using immediately."