All successful businesses must have an established brand name with a substantial consumer reach.
Run a publicity campaign in less than 10 minutes a day.
Quit the impossible balancing act.
Sometimes the biggest thing between you and your dreams is self-doubt. Psychotherapist-turned-coach Kelly Ruta explains.
Challenge your own limiting beliefs, says Jacqueline Jasionowski, and you'll forge more productive relationships.
PPA's certified professional photographer credential is a game changer
Overcome negativity to establish your definition of success.
Adapt to ever-changing conditions and client needs while being true to your core values.
As photographers, we have the privilege of following clients as they journey through their lives.
It's easy to respond to difficulties by playing the fairness card. What if we looked to answer with our hearts, instead?
PPA President Mary Fisk-Taylor urges photographers to challenge themselves.
