Up Next

Starting in 10s

Watch Now

Best Practices as a Photography Studio Owner with Amy Pezzicara

February 24, 2026

What does it take to build a high-performing photography studio that lasts through economic downturns, industry changes, and evolving client expectations?

In this episode of The Professional Photographer Podcast, Pat Miller sits down with Amy Pezzicara, a PPA Benchmark Survey high performer, to break down the best practices that separate good studios from truly great ones. Amy shares how she reinvested every dollar back into her business early on, why she chose not to niche down, and how diversifying her services helped her studio survive both the 2008 crash and COVID.

From raising rates (and realizing she hadn’t raised them in nearly a decade), to implementing CRM systems, hiring assistants, leveraging Lightroom and AI editing tools, and redefining success beyond money, Amy offers a candid look at what long-term sustainability really looks like in photography.