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Fix Your Price List with Sheryl Bashore

March 18, 2025

Come see Sheryl live and in-person at Imaging USA! Get all the details at https://imagingusa.com.

Pat Miller talks to Sheryl Bashore, the owner of Sheryl Z Photography and a pricing coach, about what really makes family photo sessions special and how thoughtful pricing can make a big difference. Sheryl shares her tips on connecting with clients, especially kids, to create a fun and relaxed atmosphere. This not only leads to better photos but also encourages parents to invest more in the experience. Sheryl believes that when kids are comfortable and happy during a shoot, it shows in the photos—and it also helps with sales. Parents are more likely to make purchases when they see their children’s genuine smiles captured beautifully. Curious about how to keep young clients at ease and use that to increase your sales? Listen in as Sheryl Bashore shares her approach to turning joyful moments into lasting memories and higher profits.