Benefits / Resources / Articles
May 08, 2024

The Pet Photographer’s Guide to Growing Your Business

As a pet photographer, it's your job to immortalize the personality of your client's best friend. For many, the main challenge of being a pet photographer isn’t the furry side of things, it's on the business operations side. The less-glamorous parts of pet photography, such as marketing, sales, and business decisions you make leading up to—and after—the delivery of those photographs ensures your success.

As a PPA member, you have access to a comprehensive suite of benefits to help you grow your pet photography business. Whether you're looking to improve your technical skills or learn new business strategies, a wealth of benefits are available to you. Keep reading to see all the resources available that will help you grow as a creative professional:

  • Equipment Insurance: We all hope for the best, but we should also plan for the worst. Every pet photographer should have basic equipment insurance. As a PPA member, you have access to up to $15,000 of coverage, all included in your membership. To activate your PhotoCare Equipment Insurance, click here. 
  • General Liability Insurance: If an accident happens while you’re photographing on-site, General Liability Insurance protects against incidents of property damage or bodily harm. Some locations may even require photographers to have this type of insurance before you’re allowed to work on-site. PPA and Lockton Affinity provides insurance designed specifically for professional photographers. Click here to learn more (and get a quote). 
  • Data Loss Recovery & Malpractice Protection: Even the best pet photographers can have a memory card fail. Through the Indemnification Trust, PPA members receive help when a client claims they were negligent in providing their services—including data losses, missed shots, or simply because the client has decided to be unhappy.
  • Sales and Marketing Tools: Creating great photos is only one part of being a successful pet photographer. Find ways to develop your photography business and reach new clients with a suite of sales and marketing tools available as part of your membership. Download exclusive, must-have resources like:
    • eBooks
    • Social media guides
    • Consumer research reports
    • Customizable contracts
  • Education: Get the insights and knowledge with online education made specifically for professional photographers. With over 900 classes available, the online education platform makes lifelong learning easy. Plus, every year you’ll find a selection of classes at Imaging USA that focus specifically on pet photography, and bi-annual photography workshops are held to give you even more chances to learn something new.
  • Certification: Looking for a way to show potential clients you’re a dedicated professional who has the skills and experience to capture their furry companion? Become a Certified Professional Photographer and stand out from the competition. This certification shows clients you’re not only a stellar image-maker but also an entrepreneur who focuses on giving clients an amazing experience before, during, and after their photo session. 

And don't forget about theLoop, our exclusive social network for professional photographers. Or the discounts! Elevate your pet photography business with these resources from PPA. Make sure you're using all the resources included in your membership! Read the PPA Member Benefits Guide.