We often forget a key factor in the success of any small business: the confidence we project as owners.
Before you can convince a potential client they need you, you first have to have the right client.
Photographer Jai Mayhew discusses her editorial-style luxe portrait sessions for non-model clients.
Pleasing difficult-to-please clients is all about managing expectations, says Marc Gordon.
Stop hoping your clients will buy what you love to create, coaches Gregory Daniel, president of Professional Photographers of America
“When we help our clients discover what is important to them, such as their relationships, they suddenly do not care about digital files. They want wall art."
Brain training expert Jim Kwik offers help on how to remember peoples' names.
Photographer Mary Fisk-Taylor discusses adjusting her mindset and shifting her business focus to what's most important
Jim Kwik offers five ways to practice gratitude on a daily basis
Behavioral expert Vanessa Van Edwards gives tips on making a good impression on photography clients
Ramon Ray discusses how to attract clients, how to sell to clients, and how to wow clients
Photographer Nichole Manners shares how she connects with her clients: high school seniors
Cindy Ashton's tips for better business communications—all based on the premise that how you’re communicating is just as important as what you’re communicating.
Professional Photographers of America consumer research the forms of communication clients prefer
A PPA study shows that photographers must exceed expectations to find success with customers
To make your photography stand out among competitors, create a value proposition that resonates with consumers.
Four steps to diffusing anger and opening up communication with an angry client, employee, or family member
An infographic provides eight tips for being your best self with photography customers
PPA’s new Consumer Photography Buyers Study will provide data revealing consumer perceptions of and expectations for professional photography.