Gen Z clients want a reason to post their high school senior portraits on social media. Get what you need by giving them what they need.
We often forget a key factor in the success of any small business: the confidence we project as owners.
Commercial photographer Ken Friberg filled his first portfolio by knocking on doors and making cold calls.
Portrait photographer Barbara MacFerrin creates unique works inspired by the old masters.
Jeff Tippet offers tips on how to write persuasive marketing messaging
Jeff Tippet shares trips on marketing messaging that grabs readers attention
“When we help our clients discover what is important to them, such as their relationships, they suddenly do not care about digital files. They want wall art."
Photographer Audrey Woulard explains why tween clients lead to senior portrait clients
If you want to have a successful photography business, you have to do more than make great photos. Show consumers you're an expert.
Savannah Bananas owner Jesse Cole has taken branding to a whole new level. You don't have to own a baseball team to do the same in your small business
Consumer research by Professional Photographers of America indicates no difference among the generations in their desire to purchase photographic prints
Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.
To make your photography stand out among competitors, create a value proposition that resonates with consumers.
For photographers, fear can creep into many areas of the creative and business processes, but if you don't get past that fear, you don't have a business. Here's how.
PPA’s new Consumer Photography Buyers Study will provide data revealing consumer perceptions of and expectations for professional photography.
Imaging USA speaker Jeff Fromm believes that all businesses should be working to win over millennials. Here's how.
Family photographer gives clients coloring pages made from photos
How to create a branding style guide for your photography business