Business
Consumer-centric marketing for photographers

Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.

Business
Want clients? Create a unique value proposition

To make your photography stand out among competitors, create a value proposition that resonates with consumers.

Business
Stop sabotaging your photography sales

For photographers, fear can creep into many areas of the creative and business processes, but if you don't get past that fear, you don't have a business. Here's how.

Quick Takes
Groundbreaking research reveals photography consumer needs

PPA’s new Consumer Photography Buyers Study will provide data revealing consumer perceptions of and expectations for professional photography.

Business
Marketing to millennials: Win over the next generation of affluent consumers

Imaging USA speaker Jeff Fromm believes that all businesses should be working to win over millennials. Here's how.

Quick Takes
Wow the kids with photos made into coloring pages

Family photographer gives clients coloring pages made from photos

Business
Your blog is a mighty magnet

Why professional photographers should be blogging

Business
How to create a branding style guide

How to create a branding style guide for your photography business

Business
One grand plan: Selling a senior portrait package up front

Nate Peterson sells an all-inclusive portrait package to high school seniors

Business
How Jeff Roffman’s hilarious Santa portraits went viral

Child photographer Jeff Roffman tells the story of how his The Naughty List santa photos went viral.

Business
An in-person sales road map for photographers

In-person sales may seem intimidating, but IPS is the path to photography business profitability

Business
Get noticed: Marketing tips to stoke profit

It's not enough to be a good photographer; you also have to win clients

Business
5 SEO truths for photographers

© Rob Greer. Rob Greer. . . “My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,”

Business
What photographers need to know about SEO

Photographer Rob Greer has some advice for photographers marketing their services: Develop a keyword strategy and get backlinks

Business
Maternity photographer uses SWOT analysis to guide business

Analyzing her business strengths, weaknesses, opportunities and threats, photographer Eden Bao was able to grow her studio.

Business
Stay on script: Marketing do’s and don’ts for photographers

Having a powerful brand statement is a good way for professional photographers to set themselves apart from the pack.

Business
Teri Fode’s biggest marketing mistake

Photographer Teri Fode enjoys a flourishing business in high school senior portraiture. Here's how she sells additional images after the initial sale.

Profiles
Wildlife photography from the ground up

Wildlife photographer David Yarrow gets uncomfortably close to his quarry.

Profiles
Senior portraiture: the experience is everything

Maria Moore stands out among her competitors by offering high school seniors great photography as well as a memorable experience.

Business
8 email marketing options for your business

The best email marketing service will vary depending on the size of your email list and the frequency of your email campaigns.

Load More