Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.
To make your photography stand out among competitors, create a value proposition that resonates with consumers.
For photographers, fear can creep into many areas of the creative and business processes, but if you don't get past that fear, you don't have a business. Here's how.
PPA’s new Consumer Photography Buyers Study will provide data revealing consumer perceptions of and expectations for professional photography.
Imaging USA speaker Jeff Fromm believes that all businesses should be working to win over millennials. Here's how.
Family photographer gives clients coloring pages made from photos
How to create a branding style guide for your photography business
Nate Peterson sells an all-inclusive portrait package to high school seniors
Child photographer Jeff Roffman tells the story of how his The Naughty List santa photos went viral.
In-person sales may seem intimidating, but IPS is the path to photography business profitability
It's not enough to be a good photographer; you also have to win clients
© Rob Greer. Rob Greer. . . “My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,”
Photographer Rob Greer has some advice for photographers marketing their services: Develop a keyword strategy and get backlinks
Analyzing her business strengths, weaknesses, opportunities and threats, photographer Eden Bao was able to grow her studio.
Having a powerful brand statement is a good way for professional photographers to set themselves apart from the pack.
Photographer Teri Fode enjoys a flourishing business in high school senior portraiture. Here's how she sells additional images after the initial sale.
Wildlife photographer David Yarrow gets uncomfortably close to his quarry.
Maria Moore stands out among her competitors by offering high school seniors great photography as well as a memorable experience.
The best email marketing service will vary depending on the size of your email list and the frequency of your email campaigns.