All successful businesses must have an established brand name with a substantial consumer reach.
A business plan doesn't need to be a novel. Ronan Ryle lays out the steps to creating a concise plan that works for you.
We often forget a key factor in the success of any small business: the confidence we project as owners.
By showcasing the kinds of artistic wedding photographs he wants to make, Vicens Forns attracts the creative couples he's looking for as clients.
Now that we've all embraced differentiation, everyone's different is looking the same. Business consultant Michael Roderick says referability is the new word to watch.
PPA President Gregory Daniel discusses how photographers can develop a strong brand
Branding expert Karen Tiber Leland of Sterling Marketing Group offers tips on creating and defining your brand.
“When we help our clients discover what is important to them, such as their relationships, they suddenly do not care about digital files. They want wall art."
Savannah Bananas owner Jesse Cole has taken branding to a whole new level. You don't have to own a baseball team to do the same in your small business
A photo gallery of George DeLoache's brand portraits
Brand portrait photographer George DeLoache discusses how to build a brand personality for your photography business
Automobile photographer Tim Wallace offers advice on running a photography business
Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.
Child portrait photographer Lisa Holloway discusses how she cultivated a wealthy client base
Give thought to the little touches and small tweaks that make people want to come back and do business with you.
To make your photography stand out among competitors, create a value proposition that resonates with consumers.
For photographers, fear can creep into many areas of the creative and business processes, but if you don't get past that fear, you don't have a business. Here's how.
PPA’s new Consumer Photography Buyers Study will provide data revealing consumer perceptions of and expectations for professional photography.