Heather Beadles solidifies her luxury brand by leaving nothing to chance.
All successful businesses must have an established brand name with a substantial consumer reach.
A business plan doesn't need to be a novel. Ronan Ryle lays out the steps to creating a concise plan that works for you.
We often forget a key factor in the success of any small business: the confidence we project as owners.
By showcasing the kinds of artistic wedding photographs he wants to make, Vicens Forns attracts the creative couples he's looking for as clients.
Now that we've all embraced differentiation, everyone's different is looking the same. Business consultant Michael Roderick says referability is the new word to watch.
PPA President Gregory Daniel discusses how photographers can develop a strong brand
Branding expert Karen Tiber Leland of Sterling Marketing Group offers tips on creating and defining your brand.
“When we help our clients discover what is important to them, such as their relationships, they suddenly do not care about digital files. They want wall art."