Dachowski Photography, run by the husband-and-wife team of Jeff Dachowski, M.Photog.Cr.,CPP, and Carolle Dachowski, M.Photog.Cr., is based in Bedford, New Hampshire. While the Dachowskis handle nearly every photography specialty—wedding, family, baby, commercial, senior, child, product, and food—their primary focus is photographic illustrations of people.
The Dachowskis have built their business on sales of wall portraits. Their studio reflects this strategy:
“We typically sell our sessions right after we photograph them if it’s a benefit to the client,” says Jeff. “This can yield excellent results as we, as a culture, have a decreased amount of patience. Clients want results now.”
Only purchased images are retouched, which saves time in post-production and ensures that no enhancement work goes to waste.
The Dachowskis believe wall portraits have the greatest impact on the family—much greater than a smaller gift print. So the sales session always focuses on a plan to help the client purchase and place wall portraits in their home.