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How Wedding Albums Increase Income Before & After

February 6, 2026

Wedding albums aren’t just a deliverable — they’re one of the most powerful profit tools in a wedding photography business.

In this video, Scott Johnson shares a proven strategy for increasing wedding album revenue before and after the wedding day using:

  • Tiered album sizes
  • Pricing per spread
  • Pre-wedding incentive offers
  • Post-wedding overdesign presentations

You’ll learn how to ethically upsell additional spreads, create urgency without pressure, and position the wedding album as a long-term investment — not an afterthought.

If you want to generate more income from the same weddings you’re already photographing, this strategy works.