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Digital Marketing for Photography: Hint, It’s Not Just Posting on IG is designed for photographers who want a stronger, smarter, and more reliable way to attract clients online.This course goes beyond social media posts and teaches photographers how to build a complete digital marketing system that works across their website, lead capture tools, email follow-up, search visibility, and analytics. Students will learn how to turn their website into a clear, client-friendly sales tool, create frictionless ways for potential clients to inquire or book, and develop consistent online marketing habits that support long-term business growth.The course focuses on practical strategies photographers can use right away, including website structure, calls to action, landing pages, inquiry forms, lead magnets, email marketing, SEO basics, content planning, and tracking what is actually working. Students will also learn how to use analytics and performance data to make better marketing decisions instead of guessing.By the end of the course, photographers will understand how to create an online presence that does more than look good — it helps generate leads, build trust, and convert visitors into paying clients.Students Will Learn How To: Build a photography website that guides visitors toward booking or inquiring, Reduce friction in the client inquiry and lead generation process, Create clear calls to action that help potential clients take the next step, Develop a consistent online marketing plan beyond Instagram, Understand the role of SEO, email marketing, and content strategy, Track website traffic, inquiries, conversions, and campaign results by using analytics to measure success and improve future marketing effortsThis course is ideal for portrait, wedding, commercial, branding, event, and lifestyle photographers who want to attract more qualified leads, improve their online presence, and stop relying only on social media to market their business.

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Date & Time

Thursday, September 10, 2026

10:00am - 4:30pm

Location

21 E. Main Street
Buckhannon, WV 26201
United States

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