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PRODID:-//eluceo/ical//2.0/EN
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:879e6d154b7a343ac4d89f54bc35fad3
DTSTAMP:20260909T093458Z
SUMMARY:Digital Marketing for Photography\, Hint It’s Not Just Posting on
  IG
DESCRIPTION:Digital Marketing for Photography: Hint\, It’s Not Just Posti
 ng on IG is designed for photographers who want a stronger\, smarter\, and
  more reliable way to attract clients online.  This course goes beyond soc
 ial media posts and teaches photographers how to build a complete digital 
 marketing system that works across their website\, lead capture tools\, em
 ail follow-up\, search visibility\, and analytics. Students will learn how
  to turn their website into a clear\, client-friendly sales tool\, create 
 frictionless ways for potential clients to inquire or book\, and develop c
 onsistent online marketing habits that support long-term business growth. 
  The course focuses on practical strategies photographers can use right aw
 ay\, including website structure\, calls to action\, landing pages\, inqui
 ry forms\, lead magnets\, email marketing\, SEO basics\, content planning\
 , and tracking what is actually working. Students will also learn how to u
 se analytics and performance data to make better marketing decisions inste
 ad of guessing.  By the end of the course\, photographers will understand 
 how to create an online presence that does more than look good — it help
 s generate leads\, build trust\, and convert visitors into paying clients.
   Students Will Learn How To: Build a photography website that guides visi
 tors toward booking or inquiring\, Reduce friction in the client inquiry a
 nd lead generation process\, Create clear calls to action that help potent
 ial clients take the next step\, Develop a consistent online marketing pla
 n beyond Instagram\, Understand the role of SEO\, email marketing\, and co
 ntent strategy\, Track website traffic\, inquiries\, conversions\, and cam
 paign results by using analytics to measure success and improve future mar
 keting efforts  This course is ideal for portrait\, wedding\, commercial\,
  branding\, event\, and lifestyle photographers who want to attract more q
 ualified leads\, improve their online presence\, and stop relying only on 
 social media to market their business.
DTSTART:20260910T100000
DTEND:20260910T163000
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