When it comes to marketing your photography business, social media is an indispensable tool that offers you the ability to interact with consumers and build their trust in your brand in a way traditional advertising simply can’t do. We’ve covered some of the ways you can harness the power of Facebook in your marketing efforts, but what about other social media platforms?
With over 431 million active users, Pinterest is one of the largest and fastest-growing social media networks. The image-centric nature of Pinterest makes it an ideal way for you as a photographer to present your skills and images to a larger audience who is eager to see what you have to offer. Let’s face it: people LOVE their social feeds filled with beautiful photos, and we know you have some of those to show off!
If you’re not familiar with Pinterest, don’t worry. We’ve put together a handy guide to help you navigate the Wild West of social media marketing. Learn to leverage your marketing efforts with Pinterest for Business: A Photographer’s Guide.
Download the guide and start:
Check out all of the sales and marketing tools included in your PPA membership, including guides, customizable brochures, and templates. Use these to reach new audiences and find the right clients for your photography business. And for more information about creating an attention-grabbing Pinterest page, check out this educational session with D'Arcy Benincosa and learn how she grew her Pinterest page from 13,000 views per month to 500,000 in less than six months!
D’Arcy covers topics like:
PPA members can view D’Arcy’s session here by clicking here.
Pinterest is used by so many potential clients that you simply can’t miss this opportunity to reach a new audience! How will you integrate Pinterest into your photography business’ marketing plan? Start developing your plan today with these resources. And who knows? Maybe your next client will be one that finds you on Pinterest!