Digital Authority: Using Schema and Wikidata to Outrank the Competition
Digital Authority: Using Schema and Wikidata to Outrank the Competition
Community Partnership

This workshop is presented in partnership with Dallas PPA

About This Workshop

Join Rick 'Cowboy Rick' Fogerty and Kenny Richard for an intensive lab-style workshop that bridges the gap between high-level technical SEO and professional photography. Leveraging Rick's 30 years of computer consulting experience for multinational corporations and Kenny’s industry-leading expertise, we will demonstrate how to build true digital authority through the Semantic Web. As a member of Rick’s Board of Advisors, Kenny brings a unique perspective on how these advanced data structures align with the highest professional standards. Students will move beyond basic keywords to learn how to implement Schema markup and Wikidata entries, using Rick’s own high-performing real estate and architectural profiles as living models. By the end of this day at the state-of-the-art MetroTex HQ, you will have the tools to transform your website from a static gallery into a verified 'entity' that search engines trust and reward.

Ready to claim your spot in the Knowledge Graph? 
For the full curriculum details, and a workshop overview video, visit: Digital Authority Masterclass.

Items to Bring:

  • Laptop with a Chrome, Edge, or Firefox browser
  • Login credentials for their website's backend (WordPress, Squarespace, etc.)
  • Login credentials for their PPA "Find a Photographer" profile.
  • A list of 5–10 local landmarks or niche-specific "entities" they frequently photograph.
  • Notetaking materials.

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Workshop Details

Date & Time

Friday, May 8, 2026

9:00am - 5:00pm

Location

1701 Kinwest Parkway
Irving, TX 75063
United States

Your Instructor
Rick Fogerty, CPP

Contact: [email protected]

Website: https://accuphotography.com/

Secondary Instructor
Kenny Richard, M.Photog.Cr., CPP

Contact: [email protected]

Website: https://www.kennyrichardphotography.com/

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