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Product and Packaging
Allison Tyler Jones Cr.Photog., CPP
What factors should you consider when selecting the packaging and presentation of your work? It depends on your style and brand. In this segment, Allison discusses her packaging and delivery experience. She explains why she only offers two products: wall art and albums and how these best represent her work and client expectations.
Allison Tyler Jones spends her days capturing spontaneous portraits of children and their families for both retail and commercial clients. She has authored four photography books, her most recent title, 100% Kid focuses on photographing kids in gorgeous light. Her studio has been ranked as one of the nation’s Top Performing Studios according to PPA’s Benchmark Survey. Allison owned a retail store for 12 years in a former life and uses her business expertise to help mentor other photographers. Owning a business is hard, and Allison is excited to share her down-to-earth, practical, take-no-prisoners advice. For more about Allison, go to www.atjphoto.com.
"I want for you to have art on your walls, art that happens to be your family.
Images that make your heart skip a beat every time you pass them in your home. I want you to have photographs of your family that, when it's been a particularly tough day, remind you of why you decided to do this whole messy thing called, "Family" in the first place.
Images that go beyond just a record of the people in your life, images that capture the essence of your unique family; their personalities, the connection between them and the love that binds you all together."