5 Steps to a Better Marketing Strategy

Gary Hughes, M.Photog.Cr., CPP M.Photog.Cr., CPP

Creative professionals go into business to pursue their passion, but they very often leave out the “business” part. We all want to do what we love for a living, but if we don’t learn to put marketing first, the journey can be a short and brutal one. Learn to approach marketing in a new way that can give you back your joy and help fill up your calendar. In this class, get some inspirational AND practical methods to think and work like an entrepreneur, and take charge of your success. 

Gary Hughes, M.Photog.Cr., CPP Bio

Shortly after college and holding every job from janitor and construction worker to musician, Gary eventually made his way back to the world of professional photography, the career of both his parents. Since completing several years of internship with other studios, Gary founded Hughes Fioretti Photography with his wife and business partner, Julie Fioretti. Since 2010 he has spent much of his time teaching photographers in the southeast how to increase their profits through social media, creative capture and sales techniques.

Since beginning his career as a photographic artist, Gary has won local and national awards including first place for wedding albums, first place for portrait and multiple entries in to the PPA Loan Collection. In 2010, 2011 and 2012, Gary was recognized as one of the top 10 photographers in central Florida and in 2012 was awarded the degree of Master Photographer by the PPA and won the distinction of Master Photographer of the Year from the PPSCF. In 2013, Gary received his Photographic Craftsman degree from the PPA and continues to travel across the country to help photographers improve their art, businesses and lives. He was recently invited to be a platform speaker at Imaging USA in Phoenix in 2014.