Jesse Cole

Whatever is normal, do the exact opposite" are the words Jesse Cole lives by. Jesse founded Fans First Entertainment, and starting with just debt, challenges, and a dream, founded and turned the Savannah Bananas into multi-million dollar baseball team.

Jesse creates a customer experience like none other by breaking the rules. He creates a circus-like atmosphere at his ballpark. From dancing players, Grandma Beauty Pageants, and Flatulence Fun Nights to Porta-Jon giveaways and garbage-can nachos, he has tried it all.

Jesse and his team quickly became a hit all over the country, receiving coverage from national media outlets, including ESPN, CNN, and Good Morning America. Now Jesse's passion is to teach other business owners to Find their Yellow Tux and provide exceptional experiences for as many people as possible. He teaches leaders to love their customers and love their employees.

Be different, stand out and go bananas!

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN and ESPN.

Jesse is an in-demand speaker and released his first book "Find Your Yellow Tux – How to Be Successful by Standing Out" in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, "Whatever’s Normal, Do the Exact Opposite," Cole launched the book with a World Book Tour… at Epcot.

Cole is the Host of the Business Done Differently Podcast and has been featured on more than 100 podcasts including the Ziglar Show, StoryBrand with Donald Miller, and NPR's Only a Game.

Instructor Videos