Benefits / Resources / Articles
September 26, 2022

Your Convenient Guide to See the Difference Resources

It’s not easy to manage all the ins and outs of running a business. Even if you’re providing an exceptional service and top-quality product, you may still feel the need to convince potential clients (and repeat customers) that booking with you is the right choice–and that your prices are entirely reasonable! 


PPA’s See the Difference campaign gives photographers the tools they need to communicate to clients the value they’ll receive when they hire a professional. Be empowered by language that will establish your brand and help you reach your target audience of photography clients!  With PPA's See the Difference resources, you'll be able to show your clients why hiring a pro will make all the difference. For the purposes of this guide, we give you the condensed version of all our available resources available for PPA members that tackle these topics.

See the Difference Shareable Videos

Download and use these attention-grabbing videos in your marketing campaigns! You’re sure to find one (or more) that highlight your photography specialty and illustrate the importance of hiring a professional photographer. Post to your website, blog, social media profiles, or play them on a monitor in your waiting room! Copy and paste the embedded code & add it to your website. Demonstrate the exceptional customer experience, quality, and value your clients will receive when they book with you.


Customizable Brochures and Client Tips

Need a brochure for your business or an update to your existing one? Good, we’ve got you covered! Insert your own images and studio information with PPA’s fully editable brochure templates. Customize, print, and disperse at trade shows and expos! Put something tangible in your potential clients’ hands that highlights your artistry and professionalism.


Facebook Campaign + Guide to Boosted Posts

Are you itching to plug your work on Facebook, but don’t know where to start? Or perhaps it’s familiar, but you’d like to take your marketing efforts further? PPA’s Facebook Campaign Starter Pack will help you get work in front of your ideal clients, increase traffic to your website or online portfolio, encourage more calls and inquiries about your services, and much more. We’ve also made setting up your first paid Facebook advertising campaign a breeze. 


Pinterest for Business Guide

Start leveraging your marketing efforts with Pinterest. It’s a no-brainer. With Pinterest’s multiplier effect, just one post could expose your brand to 320 million active users! And get this, it’s FREE! Download The Professional Photographer’s Guide to Pinterest Marketing and start showing off your best photos, directing more traffic to your website, blog, or portfolio, and gain more visibility for your brand!

Communicating With Clients Guide

Great client experiences keep people coming back for more, and word about your incredible work gets around fast. Knowing what words to use and when to use them is half of the battle. When you download The Professional Photographer’s Guide to Communicating With Clients you’ll learn the keys to using proper communication within your business. Our guide provides insights into common photography words and phrases and how to add or use them sparingly. You’ll also learn how to adapt your vocabulary to match your unique brand!


What are you waiting for? Continue to reap the benefits of your membership with PPA’s See the Difference tools. Read more about our resources and start using them today