Vital Signs: Revving Up the Referral Engine--Getting Your Clients to Tell Others About You

Referrals are the lifeblood of any small business. You can pour money into advertising, send out coupons by the truckload or offer a fire sale on products, but the best business always comes from referrals. Why? Referrals have been preconditioned to like you. Someone told them that you were good, that you were worth the time and money they’ll spend with you. They’ve already been pre-sold, in a way.

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  • by davidszabo Thu Nov 19, 2009

    Great common sense ways of increasing your referral business. Thanks for the right words to use

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